Seoul Beauty Fashion Lounge ‘B the B’ presents a new perspective on ‘Beauty’ beyond the beauty, from fashion, design, culture, to your inner beauty and attitude, and shows ‘Unique Beauty in Seoul’ to the world. We added biophilia concept to the space so that we can think deeply about the beauty, and enjoy an oasis-like rest with B the B’s own beauty in the stark, dry city. And discover your own beauty through the new experience ‘B the B’ offers.

Provide support to enhance the competitiveness of small urban manufacturers and nurturing the urban manufacturing industry in Seoul.

The 'DDP SHOWROOM' is a landmark dedicated to Seoul's fashion industry. It plays a key role in rejuvenating the Dongdaemun fashion district, with a focus on the Dongdaemun Design Plaza (DDP)."